Link to Success: How Blogs Build an Audience by Promoting Rivals

Technical Appendix for “Link to Success: How Blogs Build an Audience by Promoting Rivals”

Audience-Aware Credibility: From Understanding Audience to Establishing Credible Blogs

This study examines how bloggers establish and enhance the credibility of their blogs through a series of blogging practices. Based on an analysis of interviews with 22 independent bloggers who blog on a range of topics, we present audience-aware credibility as a theoretical construct. Audience-aware credibility is defined as how bloggers signal their credibility based on who they think their a...

The Dynamics of Viral Marketing 3 2 . 1 Burstiness and power laws

How do blogs cite and influence each other? How do such links evolve? Does the popularity of old blog posts drop exponentially with time? These are some of the questions that we address in this work. Our goal is to build a model that generates realistic cascades, so that it can help us with link prediction and outlier detection. Blogs (weblogs) have become an important medium of information bec...

Blogs as “Protected Space”

I report on blogs as a “protected space” within the context of an ethnographic study that examined blogging from a “blogger’seye” view. I discuss the ability of bloggers to control the content of what is “broadcast” in their blogs and how this affects audience perception. I examine the use of blogs as a communicative medium as compared to alternative means of immediate social interaction. I dis...

The Role of Dialogic Blogs in Learners' Writing Achievement

The present review article discusses the significant role of technology, particularly blogging, in the development of the writing skill. Similar to the conventional classroom teaching, practitioners and researchers view blogs as tools for constructing grammar and writing skills and dispersing knowledge. In spite of the fact that learning through blogs can advance higher development of identity ...